No matter how much you pump into advertising, none of it matters if it isn’t reaching the right people; video is a great way to get your services out there into the hands of your target audience so they can see first hand what you can do for them.

• YouTube is the second biggest network behind Facebook, and this growth is set to continue, proving videos really do engage.

• Don’t just use text and images – Videos are shared 12x more than links and text combined.

• Google loves videos and having them on your website improves your traffic

•  Text brings the search engines, video brings the brain – embedded video on your landing page makes the viewer much more likely to stay and buy.

• Video can convey your message in seconds, the movement and sound combined are absorbed and retained by the human brain in a way simple text can never be.

• A positive video story increases buying decisions by up to 97%.

• Adult users are almost 40% more likely to react with video (share / comment / ‘like’) than text content, engaging with content and therefore more heavily influenced by their own reaction.

• More than 75% of consumed internet traffic in the coming year will be video based.

• Users spend up to 88% more time on a site with video.

• According to Social Media Today 92% of consumers say video can help them make buying decisions.

• According to HubSpot 81% of business are now using video.