– Why Use Videos? –
[/mk_fancy_title]No matter how much you pump into advertising, none of it matters if it isn’t reaching the right people; video is a great way to get your services out there into the hands of your target audience so they can see first hand what you can do for them.
• YouTube is the second biggest network behind Facebook, and this growth is set to continue, proving videos really do engage.
• Don’t just use text and images – Videos are shared 12x more than links and text combined.
• Google loves videos and having them on your website improves your traffic
• Text brings the search engines, video brings the brain – embedded video on your landing page makes the viewer much more likely to stay and buy.
• Video can convey your message in seconds, the movement and sound combined are absorbed and retained by the human brain in a way simple text can never be.
• A positive video story increases buying decisions by up to 97%.
• Adult users are almost 40% more likely to react with video (share / comment / ‘like’) than text content, engaging with content and therefore more heavily influenced by their own reaction.
• More than 75% of consumed internet traffic in the coming year will be video based.
• Users spend up to 88% more time on a site with video.
• According to Social Media Today 92% of consumers say video can help them make buying decisions.
• According to HubSpot 81% of business are now using video.
